In the vibrant ecosystem of Advertising Video On Demand (AVOD), Over-The-Top (OTT) platforms, and Free Ad-Supported TV (FAST) channels, the quest for capturing audience attention is relentless. Enter the game-changing world of AI-powered virtual product placement—a strategy that’s ...
Introduction In the age of digital marketing, discovering innovative ways to showcase your brand is crucial. Integrating your brand into TV shows and movies is a potent technique that can significantly enhance your exposure. This blog post will delve into five creative strategies to help y...
Introduction When it comes to product placement in movies and TV shows, what are the pros and cons? This is a question that has been debated for a while now, with opinions on either side of the fence. With movies and TV targeting a more global audience, product placement has become a big b...
What is entertainment marketing? Entertainment marketing is marketing that employs elements from the entertainment industry to promote or sell a brand or product. It’s a type of marketing that is customized to certain media and circumstances in the entertainment industry. Its goal is...
